Performance Marketing & Growth Ops
Ad infrastructure engineered for ROAS, not vanity metrics. Full-funnel strategy, conversion optimization, and lifecycle nurturing that turns attention into revenue.
I'm a performance marketer who also builds the systems behind the campaign — from ad infrastructure to headless websites, automation pipelines, and AI-driven creative.
Four disciplines, working as one system — not four separate hats.
Ad infrastructure engineered for ROAS, not vanity metrics. Full-funnel strategy, conversion optimization, and lifecycle nurturing that turns attention into revenue.
Headless architecture, high-converting landing pages, and immersive product experiences — built to load fast, convert faster.
Lead-routing pipelines and serverless backends that work while you sleep — every lead captured, nothing left leaking through the cracks.
Concept to creative, fully realized — design, motion, and edit working as one pipeline, powered by the latest generative tools.
An interactive web experience with 360° product configuration and glassmorphism UI — engineered so leads never wait, and never get lost.
A chat-integrated CMS that puts full control in someone's pocket — update pricing, content, and inventory with zero technical skill required.
Workflow automation that quietly erased hours of manual work and scaled output without scaling headcount.
AI-generated creative, seasonal precision, and reputation management working in lockstep across every channel.
Tools don’t scale campaigns — systems do.
Most marketers stop at the ad manager dashboard. I go into the codebase, the CRM schema, and the serverless pipelines running underneath.
I architect multi-channel digital acquisition — AI-generated creative testing engines, reputation systems, and automated lifecycle nurture — while engineering the infrastructure that sustains it: headless web frameworks, sub-4-second lead dispatches, and systems that never let a qualified prospect go cold.
Tell me what you're building — I'll show you how to make it convert.